Lara Dutta Doing Cheesy Bites Ala Jessica Simpson

"The Cheesy Bites ad is totally fun just like the pizza where you can twist, pull and pop, cheese filled bites into your mouth. I am aware of the success that the campaign got in the US and I hope it is even more successful here in India," said Lara.Cheesy Bites is a unique pizza with 22 cheese-filled bites that form the pull-apart crust.